Princi is a bakery on Wardour Street. I like it because it's simultaneously classy and cheap. Sort of like Julia Roberts in Pretty Woman. What gives Princi the edge over Julia Roberts in Pretty Woman is that, as far as I know, Richard Gere was not involved at any point, and had nothing to do with the production of my pizza. That was a good call, managers of Princi. Before they opened they probably had a meeting debating whether or not to have a Richard Gere themed restaurant, mercifully they decided against it. They didn't even opt for a subtle compromise, like a loaf of bread shaped like RG's big, smug, face. They took a staunch 'No Gere Here!' policy, and it paid off. As far as an extra point being added to their score on a lame, little pizza blog that is read by precisely no one of significance* can be considered 'paying off'.
I got this pizza on a Tuesday night, and even though it was only a Tuesday, Princi was totally full and there was nowhere to sit. So my companion and I decided to find a nice park bench and have a late night, urban picnic. I'd never noticed this before, but the West End of London is severely lacking in the park bench department. We literally walked around for about forty-five minutes, and literally did not see a single bench. Literally, literally. In fairness this was only a minor inconvenience. Grumpy, middle-class white boy had to sit on the curb to eat his fancy pizza, boo fucking hoo, but it did make think how tough it must be being a homeless bum in that part of London. Sure there are probably shelters for them to sleep in, but I imagine those places have a bit of condescending view on all the crack and smack that I, as a homeless bum, would be looking to score.
*If you are reading this and consider yourself significant, please give your reasons as to why and, if I find them convincing enough, I'll happily send you an apology, hand-written in blood (not my own).
7 out of 10