I don't mind when supermarkets start branching out into non-supermarket things, like Tesco Mobile or whatever, but I think Co-op go too far. Co-op Funeralcare for example. Now call me paranoid, but I find the idea of eating food sold to me by people who will potentially make money if I die, slightly unnerving. That's like buying skis from a wheelchair salesman, or shampoo from a wigmaker.
Mind you, it seems I don't find it that unnerving as I happily wolfed this guy down. I like it when pizzas think outside the box almost as much as I like it when pizzas ARE outside the box, so I really enjoyed the whole New York vibe this guy was going for. Pastrami with a sachet horseradish mustardy stuff is something I haven't come across before.
Have you ever been to New York? It's great. If you haven't, it's pretty much exactly like how it looks in Ghostbusters 2, or in Nick and Norah's Infinite Playlist or Crocodile Dundee. Basically any film set in New York is an accurate and reliable depiction of what it's like. Except for Teenage Mutant Ninja Turtles II: The Secret of the Ooze, that shit's ridiculous.
8 out of 10